A Bathing Ape Is Giving Me A Shrinking Wallet

by Ed Lau on November 15, 2006

Now I’ve made crazy purchases before. Recently, I’ve bought a new laptop, a new cell phone, and a freakin’ gun…so why does this feel like one of the craziest?

Let me explain. Recently, a wrote a sociology paper on the concept of streetwear, specifically that which comes from Japan and even more specifically, a brand called A Bathing Ape (or BAPE). While relatively unknown here to the masses, A Bathing Ape is a very successful high-end Japanese streetwear brand which counts Jay-Z, Kanye West and the Beastie Boys among their clients. People in North America might recognize Billionaire Boys Club, Pharrel William’s brand, better. BBC is a collaboration between A Bathing Ape and Williams. While writing on it, I became really interested in the designs, which are amazing in either simplicity or chaos. Quite often, they’ll (t-shirts, hoodies, jeans or even shoes) will either be covered with a ridiculous pattern or so extremely minimalist, you’d be hard pressed to tell the difference between it and American Apparel. BAPE is the brainchild of Nigo, a Japanese DJ who has diamonds and gold in his teeth, wears a big clock necklace like Flava Flav and is also behind those annoying Teryaki Boys (the group that did that annoying but strangely catchy song from Fast and the Furious: Tokyo Drift) Depending on your point of view, he is either a genius or…well, either way, he convinces people that rarity is a good reason to drop $100 on a t-shirt.

While some of the designs are rather ugly, quite often they are really good. However, that is not why A Bathing Ape is quite unusual. While something from Old Navy might cost 30-40 bucks, BAPE hoodies range from 300 to…upward of $1500 for some of the rare and exclusive items. Heck, everything that comes from this company is quite rare in comparison.

(Source: 3peat)

Anyways, it’s hard to explain but from the moment I saw this particular hoodie, I knew I wanted it. It’s still hard to explain why but I just knew I did. I really could care less about the whole scene and I seriously actually hope that this doesn’t begin another ridiculously expensive hobby for me but I actually like the way this looks…so I went and got one off eBay today. It should be in Point Roberts in a few days. Again, I really hope this isn’t the beginning of another addiction…

in Fashion

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