Digg Gets Buried Over HD-DVD Scandal

by Ed Lau on May 1, 2007

If you’re looking for any kind of actual news on Digg today, you’re out of luck as thousands of angry users flood the front page with stories regarding the HD-DVD processing key. Earlier today, a post with the HD-DVD key was removed from the news site, probably because HD-DVD is a sponsor. The front page is now covered by users calling Digg sell-outs. This wouldn’t be the first time the media has been censored due to angry sponsors.

I wonder what Toshiba is going to do about it now that the key. 09-F9-11-02-9D-74-E3-5B-D8-41-56-C5-63-56-88-C0 is public.

UPDATE: Here’s what Kevin Rose had to say on his blog about the situation.

Today was an insane day. And as the founder of Digg, I just wanted to post my thoughts…

In building and shaping the site I’ve always tried to stay as hands on as possible. We’ve always given site moderation (digging/burying) power to the community. Occasionally we step in to remove stories that violate our terms of use (eg. linking to pornography, illegal downloads, racial hate sites, etc.). So today was a difficult day for us. We had to decide whether to remove stories containing a single code based on a cease and desist declaration. We had to make a call, and in our desire to avoid a scenario where Digg would be interrupted or shut down, we decided to comply and remove the stories with the code.

But now, after seeing hundreds of stories and reading thousands of comments, you’ve made it clear. You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be.

If we lose, then what the hell, at least we died trying.

Digg on,


Good stuff. Too bad it took hundreds of stories to change your minds.

in Tech and the Net

{ 12 comments… read them below or add one }

Mubin May 2, 2007 at 3:51 am

I think alot of people could get in trouble for posting the key, while it might be a fun and easy way to get dugg. If HD gets pissed there could be trouble.


Bob May 2, 2007 at 6:08 am

I can’t find the Digg unsubscribe button :)


Kiltak May 2, 2007 at 7:54 am

Pathetic… Digg could get in serious trouble for this, and it will all be their users’ fault..


Stephen May 2, 2007 at 8:34 am

It is a Happy Time for the SONY Blu-ray Group :P


kenny May 2, 2007 at 9:19 am

The whole anti-piracy battle is a joke. DVDs were compromised and sales are great. The casual person won’t bother pirating an HD-DVD, they’ll continue to buy from the stores.


SEO blog May 2, 2007 at 1:42 pm

IMO your last sentence says it all. “Too bad it took hundreds of stories to change your mind.”

Digg and Kevin Rose are trying to play it off now like they are fighting “the man” but in reality they only folded after their users put more pressure on them than the lawyers for HD DVD did. He’s just pandering to whoever poses the biggest threat to Digg at the time. I expect him to switch sides again on this issue if/when a lawsuit is filed.

P.S. I’m enjoying the blog. Wish I had found it earlier.


Natron May 2, 2007 at 2:38 pm

I still think they shouldn’t let people post the code. It’s proprietary and bad for business all around. It’s a slippery slope they are heading down.


Ed Lau May 2, 2007 at 7:21 pm

I don’t support piracy but I do think it’s a bit hypocritical of Digg to bury the original story when they usually leave the moderating to the community. If the key is going to be public knowledge anyways, there’s no reason to keep it off the site.

SEO Blog: Thanks! Nice to know I’m doing a decent job.


Jason May 4, 2007 at 11:36 am

I would say he acted a little too late once he realized that he has to appease the users. If digg goes down fighting DRM, they will come back better. If they go down because of user revolt then they are finished. It now just looks like a fake appology.


Leo February 18, 2008 at 12:01 pm

i agree with Kenny, people who own hd players are serious movie buffs, they’ll continue to buy.


Leo February 18, 2008 at 5:42 pm

Just for the record, the “Leo” above me is not me. This guy is going around posting on different sites, using the names of the respective top commentators. A cheap way to get traffic to his site. He tried to post on my site using the name “Sean”, who happens to be the current top commentator on my site. Sad really.


Ed Lau February 18, 2008 at 7:24 pm

I can fix that quite easily. :)


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