How Much PayPerPost Is Too Much?

by Ed Lau on March 9, 2007

Now I realize that my blog is in no shortage of ads. My plan from the beginning wasn’t to make money but for the site to be self-sufficient so I wouldn’t be out 90 bucks a year but I’ve been running in the black for a little while now. I also realize that myself and folks like John Chow, Michael Kwan and Stephen Fung have made it a point to attempt to earn a little extra income from our blogs.

However, what we haven’t done is make that the sole focus of our blogs. Sure, we earn a few bucks here and there but first and foremost, our blogs are an expression of our personal views and outlook on…well, whatever it is we do. We all do ReviewMe stuff on occassion but even so, all our blogs are full of, mostly, our personal stuff. There are times I feel Michael walks a fine line since he has quite a few from PayPerPost (British credit cards?! I mean, c’mon…) but even so, Beyond the Rhetoric is still full of insight from his un-sponsored posts.

That’s the thing. There’s a line and some bloggers just don’t seem to know where it is and have left it miles behind, writing almost entirely in sponsored posts with little personality or actual content. I’m by no means condemning PayPerPost as many bloggers need the money to keep their blogs running. Heck, I signed up for PayPerPost despite not having done anything for them yet but my point is…I fail to see the purpose of a blog when nearly all your content is sponsored.

One such example is, who is actually a friend of John’s. I’ve met him a few times too. As you can see, his blog consists almost entirely of PayPerPost, not even meeting the requirement of PPP to have at least one real blog post between each sponsored post. John also tells me that all comments in regard to the overload of PayPerPost were either deleted or edited. If the blog is going that far, I seriously don’t see the point.

Remember, we make the blogs, not the advertisers.

in Tech and the Net

{ 6 comments… read them below or add one }

Leo March 9, 2007 at 10:30 pm

Agreed. There’s a difference between being self-sufficient and being a sellout.


Kenny March 9, 2007 at 11:17 pm

If all his readership is complaining via comments on the number of sponsored posts and he simply ignores it, well then hes shooting himself in the foot.

This same thing was happening on John’s blog as well but that was mainly due to the flood of review requests at the end of the month. It also helps that John has plenty of informative posts.

I don’t think I would mind if bloggers are reviewing stuff that is somewhat related; if I’m on a tech blog I dont want to read a review of a knitting book.


Ed March 9, 2007 at 11:30 pm

It’s quite a different situation. Yes, John had quite a few ReviewMe requests but he also has many, many “real” posts in between. He also doesn’t review things that aren’t relevant and…let’s face it, our ReviewMe posts are much more elaborate than a glorified 30-second commercial.


Kenny March 10, 2007 at 3:44 pm

I agree, what I meant was the only time John’s blog looked like it was flooded with sponsored posts was at the end of February when all the review requests came in. I also think its great that John turns down reviews unlike many many bloggers that take every opportunity to make an extra buck.


Michael Kwan March 10, 2007 at 3:59 pm

Lemmy doesn’t ignore the comments regarding his PPP flood. Quite the contrary: he takes the time to read them and then delete and/or edit them to fit his fancy.


Stephen March 12, 2007 at 11:26 am

That blog is just wrong. PPP should be nuking these left and right. Leaving them be means that they are as dirty as the bloggers that create these abominations!

I find this ironic because Lemmy, who has been kicked off many a forum, censors you guys, but when he’s the one getting censored, he cries fowl.


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