Now I realize that my blog is in no shortage of ads. My plan from the beginning wasn’t to make money but for the site to be self-sufficient so I wouldn’t be out 90 bucks a year but I’ve been running in the black for a little while now. I also realize that myself and folks like John Chow, Michael Kwan and Stephen Fung have made it a point to attempt to earn a little extra income from our blogs.
However, what we haven’t done is make that the sole focus of our blogs. Sure, we earn a few bucks here and there but first and foremost, our blogs are an expression of our personal views and outlook on…well, whatever it is we do. We all do ReviewMe stuff on occassion but even so, all our blogs are full of, mostly, our personal stuff. There are times I feel Michael walks a fine line since he has quite a few from PayPerPost (British credit cards?! I mean, c’mon…) but even so, Beyond the Rhetoric is still full of insight from his un-sponsored posts.
That’s the thing. There’s a line and some bloggers just don’t seem to know where it is and have left it miles behind, writing almost entirely in sponsored posts with little personality or actual content. I’m by no means condemning PayPerPost as many bloggers need the money to keep their blogs running. Heck, I signed up for PayPerPost despite not having done anything for them yet but my point is…I fail to see the purpose of a blog when nearly all your content is sponsored.
One such example is lemueljopio.com, who is actually a friend of John’s. I’ve met him a few times too. As you can see, his blog consists almost entirely of PayPerPost, not even meeting the requirement of PPP to have at least one real blog post between each sponsored post. John also tells me that all comments in regard to the overload of PayPerPost were either deleted or edited. If the blog is going that far, I seriously don’t see the point.
Remember, we make the blogs, not the advertisers.