PageRank Update…Sort Of

by Ed Lau on October 27, 2007

Looks like Google finally found some time in between doing swan dives into their giant piles of money to do a PageRank update. Well, it’s about damn time. Either way, though, it looks like my blog remains at a PR4, despite the exponential growth in traffic and links I’ve experienced since the last PageRank update back in April.

However, a growing number of bloggers agree that PageRank is becoming much less significant these days since some of the biggest sites around are receiving demotions due to the increase in number of sponsored or paid links on prominent websites. John has seen johnchow.com go from a PR6 to a PR5 recently and other large blogs including Engadget, Autoblog and ProBlogger (although I think that was fixed…) all saw their PageRank’s drop.

John, Greg and I all mentioned on our guest appearance on The ShoeMoney Show last month that this is mostly due to Google punishing sites for having paid links. Of course, this doesn’t make much sense since Google sells paid links themselves which leads us all to believe that Google simply wants to control how paid links are done. Sorry Google, but if you’re not going to be objective about it, then PageRank simply becomes irrelevant and useless. I mean, John mentioned he might drop to a PR4. How does it make sense that John and I would have the same PR when he has 90% more traffic and RSS subscribers?

PageRank is dead. Long live…uh…

in Tech and the Net

{ 5 comments… read them below or add one }

Matt October 28, 2007 at 3:02 pm

PageRank is not dead. If PageRank died, Google would no longer have a search engine. PageRank is much more complicated than the number we see, it’s the basis for where sites show up in query results.

All Google is doing is rebalancing their index after it’s been unbalanced by people buying links just for PageRank purposes (w/o a nofollow). I’m pretty sure Google has nothing wrong with paid links, as long as they aren’t used to unbalance their index. If paid links are nofollowed, then that’s fine.

AdSense is done by JavaScript, and all links are not/cannot be followed by search engines. So, it’s not about controlling the market, either.

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Scott October 28, 2007 at 3:37 pm

I agree to above… it definitely has its advantage, but it makes sense in the long run. You need Google to have a large enough reader base to grow large.. You need to grow large to get a lot of money by selling links, Selling links shrink your PR and the cycle continues…

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great008 October 28, 2007 at 3:59 pm

pagerank is just hard to figure out. take your lumps and move, as is life. thx.

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Blogging The Movie October 31, 2007 at 1:19 am

long live.. a new source that is unrelated to Google.. There needs to be a 3rd party to judge this ranking to make it objective.

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Leo November 1, 2007 at 11:30 pm

I got upgraded to PR4, despite dropping in both Technorati and Alexa (probably due to all the link trains). Go figure.

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